Dr. Apurva Bakshi
Associate Professor
Specialization
Marketing Management, Intellectual Property Rights, Human Values and Ethics, Professional Communication
abakshi@thapar.edu
Marketing Management, Intellectual Property Rights, Human Values and Ethics, Professional Communication
Contact No.: 9888211770
Associate Professor
SCI
Non-SCI
Received the Best Paper Prize for research paper entitled “Community Entrepreneurship Model of the Mumbai Dabbawallas: A Case Study”, presented at Sixth International Conference of ABEAI, Ko Olina, Hawaii (USA), Nov. 16-18, 2009.
PhD in the area of Intellectual Property Rights. Worked on Copyrights in the Indian Film industry. Extremely passionate about research on creativity and the creative industries, especially the film industry. Other key areas of research include Marketing Management, Business Ethics and Professional Communication.